Seamlessly blending art and technology and opening up a new era in 3D animation in the process, The Hong Kong's Jockey Club's’s Chinese New Year TV commercial proved hugely popular with the public. It has now achieved similarly high peer recognition by being honoured with both the Best Digital Entertainment Grand Award and the Best Digital Entertainment (Animation) Gold Award in the Hong Kong ICT Awards 2014.
After gaining official sanction from the Xu Beihong Arts Committee, the HKJC set about animating four of the legendary artist’s best-known masterpieces to celebrate the arrival of the Year of the Horse. The resultant commercial shows revered ink paintings of horses effortlessly transforming into 3D animations. While preserving the integrity of Master Xu’s artistic vision, the commercial breaks new ground by revitalising traditional art for a digital era. The judging panel observed that “In the computer graphics industry, it is a new attempt with good marketing potential. To be a trailblazer who essays new things is a good start.”
The Hong Kong ICT Awards recognise, promote and commend excellent achievements by information and communications technology professionals, business corporations and organisations in Hong Kong.. They are overseen by the Office of the Government Chief Information Officer, supported by the Hong Kong Productivity Council and Hong Kong Trade Development Council and organised by ten local professional associations.
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The HKJC's Executive Director for Customer and Marketing Richard Cheung (left) and 3D Visual Artist Victor Wong receive awards from Secretary for Commerce and Economic Development Gregory So Kam-leung (centre).
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The HKJCa£á?s Executive Manager of Racing Marketing & Sponsorship, Sandra Chan, celebrates the Club's joint awards with her production team.
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