The Hong Kong Jockey Club revealed an exciting new addition to its range of digital racing offerings today, when it launched the ‘Racing Touch’ App on International Jockeys’ Championship night at Happy Valley Racecourse with the help of local legend and successful racehorse owner Aaron Kwok.
The launch of Racing Touch is the latest stage in the Club’s digital development programme, coming a year after the introduction of ‘ibu’, the world’s largest multi-touch entertainment table interface, which is located in adrenaline at Happy Valley Racecourse. Given the popularity of ibu, it was a natural step to make many of the features of that big table experience available to a much wider audience, hence the introduction of Racing Touch, designed for the very latest technology via the iPad Air and iPad mini with retina display.
Racing Touch is a graphically-rich horse racing and betting mobile application, allowing customers and racing fans to study relevant information for every race in a brand new way. Its features include incredible life-like horse graphics matching the actual colour and markings of each runner they represent and the ability to ‘like’ a horse and add it to one’s favourites index on the App.
Explaining the thinking behind Racing Touch, Executive Director, Customer and Marketing of The Hong Kong Jockey Club Richard Cheung said: “It is no secret that the way in which we are all consuming our information is changing. The number of 3G and 4G mobile customers has doubled in Hong Kong in less than three years, and many of us now seem to run our lives via digital devices.”
He added: “Our customers and racing fans are no different and with Racing Touch we are packaging racing information in a visually attractive way that appeals to digital savvy adult consumers of all ages. We are always striving to develop innovative and interactive digital channels, as witnessed by our iPhone and Android applications and the introduction of the ibu table here at Happy Valley Racecourse last year. This is the latest stage of that process and I am delighted with the end result.”
Aaron Kwok commented: “Racing Touch is a great idea and superbly designed. As almost everyone knows, I am a racing fan myself, and anything that can help more people to understand this amazing sport better gets my support.”
Anyone with a registered Hong Kong Apple ID can download Racing Touch free of charge from the App Store via their iPad. Customers who hold a betting account with The Hong Kong Jockey Club will be able to place bets via Racing Touch.
Fact sheet of the Racing Touch App can be viewed here.
The Racing Touch App is free of charge and can be downloaded via the iTunes App Store. Visit racingtouch.hkjc.com for more information.
*All customers must be aged 18 or over
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Photos 1, 2:
Superstar and successful racehorse owner Aaron Kwok joins Executive Director of Customer and Marketing of The Hong Kong Jockey Club Richard Cheung (right) to officiate at the launch of an enhanced and innovative iPad application Racing Touch.
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Richard Cheung tells racing fans at the ceremony that the launch of Racing Touch marks the latest stage in the Cluba£į?s digital development programme.
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Photos 4, 5, 6:
Aaron Kwok highly commends Racing Touch on its great ideas and superb design.
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Toasting the launch of Racing Touch are the Cluba£į?s Executive Director of Customer and Marketing Richard Cheung (1st left), winning racehorse owner and superstar Aaron Kwok (2nd left), Cluba£į?s Director of Corporate Business Planning and Programme Management Scarlette Leung (2nd right), Cluba£į?s Head of Customer Management (New Segment) David Lam (1st right) and celebrity Kimberly Mosse (centre).
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Parade Ring View
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Card View
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List View
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Last Run Video
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Animated Track Layout
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Horse Profile
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Odds Enquiry
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Place Bet
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Like Index
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Personalised Race Card
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Photos 18, 19, 20:
Three Colour Themes
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