A major environmental awareness campaign gets under way today (3 November) with the preview of a six-episode TV documentary series produced by RTHK in collaboration with The Hong Kong Jockey Club Charities Trust under its ongoing Environment Project. The Trust-funded HK$5 million public education campaign includes seminars, exhibitions and a short film competition, as well as airing of the “Nature and Man in One” TV documentary.
The Club’s Executive Manager, Charities, Imelda Chan told the audience that the Trust’s Environment Project was aimed at raising public awareness of environmental protection and encouraging them to change their lifestyle, so as to turn Hong Kong into a sustainable city. She hoped the public would receive more green messages from the documentary series and other activities under this public education campaign and apply them in their daily lives.
The joint venture with RTHK consists of four elements. In addition to the TV documentary series to be broadcast on TVB Jade at 7:30pm every Saturday from 9 November onwards, there will be six seminars organised under the school education programme. These will involve some 3,000 students from more than 60 secondary schools, who will be able to interact and exchange views with environmental experts and the production team of the documentary series. RTHK will also prepare and distribute 3,000 education kits to schools, libraries and social service organisations.
Coupled with this will be a short film competition open to three categories: secondary school students, university students and open. Participants can choose topics like waste and carbon emission reduction, so as to echo some of the key concepts in the documentary series. Workshops on documentary film-making will be held to enable participants to learn filming techniques and understand more about environmental topics.
The fourth element involves four roving exhibitions to give the public a better understanding of the Club’s contributions to sustainability and environmental protection, as well as explaining the making of the documentary series.
The Trust’s Environment Project has also funded the Hong Chi Association’s Community Organic Farming Campaign, Hong Chi Jockey Club Glass Bottle Recycling Project, the CUHK Jockey Club Initiative Gaia, The Hong Kong Jockey Club and McDull present “Lower Carboni??Better Living” project, and the Mission Healthy Greens’s Jockey Club Elderly Green Living Programme, as well as various international symposia and public forums.
Another major project is the Jockey Club Museum of Climate Change, which opens next month at The Chinese University of Hong Kong. The initial exhibition will feature the “Three Poles” collection of renowned Hong Kong explorer Dr Rebecca Lee, the first woman to have visited all extremes of the Earth – the North Pole, the South Pole and Mt Everest – as well as details of the Club’s contributions to environmental protection, among others.
The Hong Kong Jockey Club
Founded in 1884, The Hong Kong Jockey Club is not only one of the world’s leading horse racing organisations, but also Hong Kong’s largest community contributor, donating HK$1.95 billion in 2012/13. In addition, the Club is a major taxpayer, Hong Kong’s single largest by far, generating over HK$17.64 billion in 2012/13 for public funds. The Club pioneers technology applications for sporting and betting entertainment, striving for the highest levels of customer service. As a membership club, it is recognised as one of Asia’s most prestigious. These multifaceted roles make it a well-respected and remarkable organisation, dedicated to its mission of enhancing the quality of life for all Hong Kong people.
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The Hong Kong Jockey Cluba£á?s Executive Manager, Charities, Imelda Chan (3rd left) joined the CUHK Institute of Environment, Energy and Sustainability Associate Director Professor Fung Tung (2nd left), Founder of the Polar Museum Foundation Dr Rebecca Lee (2nd right), RTHK Assistant Director (TV & Corporate Businesses) Forever Sze (3rd right), artist Sammul Chan (1st right) and the documentary programme host Janis Chan (1st left) to officiate at the a£á?Nature and Man in Onea£á? kick-off ceremony.
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The Hong Kong Jockey Club Executive Manager, Charities, Imelda Chan (centre) presents souvenirs to the guests. She notes that the a£á?Nature and Man in Onea£á? is an important part of the Trusta£á?s Environment Project, which was aimed at raising public awareness of environmental protection and encouraging them to change their lifestyle, so as to turn Hong Kong into a sustainable city.
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The Trust-supported St. James' Settlementa£á?s a£á?Up-Cyclinga£á? project team demonstrates how to turn waste into new products.
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