The Club’s ibu, the world’s largest multi-touch racing entertainment table was honored with the Business Application Innovation Award in the CAPITAL CEO Supreme Brand Awards 2012 held on 20th December.
Following the “Simplicity and Usability Best Practice Award honored in this November, the CAPITAL CEO Supreme Brand Award was honored based on recent public polling result and the adjudication panel of CAPITAL CEO.
The Award acknowledges the Club's visionary innovation of the ibu and its business application to address customer lifestyle changes, bringing the appeal and excitement of horse racing to leisure and tech-savvy customers that appreciate social entertainment experience.
With the ibu the Club has developed the capability of a sophisticated IT enterprise platform that is reusable, robust, and secure, and can easily be leveraged to develop new digital channels that enhance the customer experience.
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The Cluba£á?s ibu (Interactive Best for You), the worlda£á?s largest multi-touch entertainment table interface, has won the Business Application Innovation Award in the CAPITAL CEO Supreme Brand Awards 2012.
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Teamwork plays an important role in the development of the ibu, with over 20 functional departments involved in this high-tech creation.
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The ibu Zone integrates technology and social entertainment, propelling the industry into a new era of racing entertainment.
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