Corporate News

New marketing and customer service initiatives (S2012/13)

09/04/2012

(A)       More flexible “Flexi-Bet” i??photo 1i??

  • Flexi Bet has been well-received since its launch.
  • To “Rack Up All Your Picks In Just One Go”, the new minimum unit bet amount will be lowered to $1 at the start of new season when the total bet amount is $100 or above. This change is applicable to Tierce, First 4, Trio, Double Trio, Treble and All Up.
  • With the new “Flexi Bet” minimum unit bet amount lowered to $1, customers can make better use of the same betting amount with more flexibility and have a greater chance to win.

 

Minimum Unit Bet Amount
Total Bet Amount for a ticket or betline
Below $100 $100 or above
Tierce
Trio
First 4
Double Trio
Treble
$10 $1
All Up Betting $10 $1
Triple Trio
Six Up
$10 $2

(B)       More eventful experience “packaging racing as entertainment”

      (1)        Happy Wednesday

  • Happy Wednesday program in Beer Garden is proven successful and popular – Happy Wednesday now becomes a brand which is highly welcome among the young crowd of racing fans
  • Since end of last season, we have extended the Happy Wednesday coverage to more venues in Happy Valley in addition Beer Garden – adrenaline, The Gallery, Stable Bend Terrace, young member venues and the Racing Club
  • Number of thematic events at Happy Valley will be further increased to cover almost every race night in order to create a consistent Happy Wednesday experience for the young crowd of racing fans
  • The thematic events include: Happy Valley is Back (Sep), Oktoberfest (Oct/Nov),  Wines in the Valley (Feb/Mar), X’mas comes to the Valley, Breathe fire Valley (Feb CNY), Easter comes to the Valley, Magic in the Valley (Apr), Le Valley Francais (May), Music rocks the Valley (Jun/Jul)
  • Venue improvement to provide more track view and new services for better race-going experiences for the young crowd
  • The ground floor and first floor of betting hall will be revamped as the 'extension and enlargement' of Beer Garden crowd

       (2)        Sha Tin

  • In addition to the existing nine major racedays, Jan 1 – a new major race-day, featuring another “luck-driven” day in addition to Chinese New Year for Hong Kong racing fans
  • Kent & Curwen Centenary Sprint will become a raceday for gentlemen, similar to a “male” version of ladies purse day

(C)       Enhance digital experience

       (1)        New iPad Betting App (photo 2)

  • A betting app designed for iPad will be launched in late September, offering all bet-types, instant fund transfer and account functions
  • Taking advantage of the big screen, the iPad betting app allows customers to see more information at one glance
  • It also provides additional horse racing information such as handicap, priority to run and trump card as well as social media sharing function

       (2)        Race Simulator

  • Horse-racing simulating system, which can provide customers with the latest information prior to each race meeting and enable them to predict the results
  • Launched in May this season with more than 150,000 downloads
    -           Auto-update of local horseracing information before each race meeting
    -           Individual expert assessments on all races and horses
    -           Customized settings on the ability, status and characteristics of horses
  • Version 2 (photo 3) will be launched in the new season with the following new features
    -           Simulation result sharing (photo 4, 5)
    -           Bird's Eye View i??6)
    -           Early pace indicator
    -           Horse Names Display
    -           Official Ratings (photo 7)

       (3)        Racing Calendar

  • Full season electronic racing calendar available for smartphones and tablets; exclusive for Android (photo 8) and iPhone/iPad (photo 9)
  • Printed racing calendar will also be available for racing fans, featuring hero horses, jockeys and trainers

(D)       New services

       (1)        Online Racing Specialists

  • Racing Specialists to share their opinions and analysis on horses and specific race-meetings with registered customers, via various channels, including facebook, emails, whatsapp and other chat-group platforms

       (2)        Putonghua zone at OCBB

  • Piloted at selected OCBB (e.g. Sheung Shui branch), setup Putonghua language zone for tourists

       (3)        Electronic Claim Form

  • It allows customers to file claim via internet, with the aims to
    -           Enhance customer-centricity of claim services
    -           Strengthen end-to-end customer experience on claim services
    -           Shorten claim processing time
    -           Enhance protection of customer data
  • It was launched in April 2012

(E)       Rising Star

  • Further to the successful campaign of Rising Star for horses last year, we have extended the Rising Stars to other professions
  • Rising Star Contest 2012 - Contest for talented young pastry chefs, illustrators, mixologists, singer-songwriters, fashion designers and racing specialists
  • Public voting period was from Aug 20 to 31 and the winners were announced on Sept 2.
  • The contest received good feedback from public and Rising Star winners will be invited to participate some of the racecourse and Happy Wednesday events

(F)       Start of Season Opening

  • Triple Trio dividend of $60 million on season opening – race meeting on 8 Sept and first night meeting on 12 Sept

More flexible a£á?Flexi-Beta£á?
More flexible a£á?Flexi-Beta£á?

New iPad Betting App
New iPad Betting App

Photo 3, 4, 5, 6, 7:<br>
Race Simulator
Photo 3, 4, 5, 6, 7:
Race Simulator





Racing Calendar(Android)
Racing Calendar(Android)

Racing Calendar(iPhone/iPad)
Racing Calendar(iPhone/iPad)

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