In support of the city’s growing ageing population, The Hong Kong Jockey Club Charities Trust has provided funding of HK$1.65 million to launch a citywide public education campaign in line with the Age-Friendly Cities Programme initiated by the World Health Organisation (WHO).
The five-month public education campaign has helped raise public awareness of the importance of an age-friendly Hong Kong and promoted innovative ways to create a more inclusive environment for seniors. It has been organised by the Hong Kong Council of Social Service (HKCSS) in collaboration with CADENZA: A Jockey Club Initiative for Seniors.
One of the initiatives was an Age-Friendly Hong Kong “Youth Short Film Competition” designed to encourage students to collaborate with the elderly to research, create and produce films that promote age-friendly community messages and foster inter-generational harmony. The competition not only attracted secondary schools to participate but also invited students of the tertiary institutions to produce short films.
Today (13 April), the Club’s Executive Director, Charities, Douglas So joined Executive Council Non-official Member Dr Leong Che-hung, Secretary for Labour and Welfare Matthew Cheung, Elderly Commission Chairman Professor Alfred Chan, HKCSS Chief Executive Christine Fang, CADENZA Project Director Professor Jean Woo and other guests to attend the Award Presentation Ceremony.
In addition, the Club-funded public education campaign included a carnival and parade held last November. Twelve workshops for 80 elderly volunteers have been organised to spread age-friendly messages to more than 800 primary and secondary students, who became ambassadors of the campaign.
Based on its elderly survey results in 33 cities worldwide, the WHO has set up guidelines for residents to make their cities more age-friendly, covering areas such as outdoor spaces and buildings, transportation, housing, social participation, respect and social inclusion, civic participation and employment, communication and information, and community support and health services. Suggestions include non-slippery and wider pavements, and to offer training and job opportunities for the elderly.
The Hong Kong Jockey Club
Founded in 1884, The Hong Kong Jockey Club is not only one of the world's leading horse racing organisations but also a world top 15 charitable organisation and Hong Kong’s largest community contributor, donating HK$1.6 billion in 2011. It is also a major taxpayer, Hong Kong's single largest by far, generating over HK$15 billion a year for public funds. The Club pioneers technology applications for sporting and betting entertainment, striving for the highest levels of customer service. As a membership club, it is recognised as one of Asia’s most prestigious, with more than 23,000 members. These multifaceted roles make it a well-respected and remarkable organisation, dedicated to its mission of enhancing the quality of life for all Hong Kong people.
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The Cluba£į?s Executive Director, Charities, Douglas So (1st right), Secretary for Labour and Welfare Matthew Cheung (centre), Elderly Commission Chairman Professor Alfred Chan (2nd left), HKCSS Chief Executive Christine Fang (1st left) and CADENZA Project Director Professor Jean Woo (2nd right) attend the Age-Friendly Hong Kong a£į?Youth Short Film Competitiona£į? Award Presentation Ceremony.
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Photos 2/3: The Cluba£į?s Executive Director, Charities, Douglas So presents souvenirs to Executive Council Non-official Member Dr Leong Che-hung (Photo 2, left) and Secretary for Labour and Welfare Matthew Cheung (Photo 3, left).
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The Cluba£į?s Executive Director, Charities, Douglas So (right) presents Best Director Award to student of Lok Sin Tong Leung Kau Kui College (left).
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Guests group photo.
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Students of Po Leung Kuk Yao Ling Sun College pictured with two elderly who had involved in the production. They won Best Film Award and Best Screenplay Award.
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Students of Hong Kong Institute of Vocational Education (Tsing Yi) have been invited to produce a short film.
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