Corporate News

Club appoints Executive Director of Marketing

20 July 2010

The Hong Kong Jockey Club announced today (20 July) the appointment of Richard Cheung to the newly established position of Executive Director of Marketing effective 7 August 2010.

The appointment of Executive Director, Marketing and the setting up of the Marketing division play an important part in the Club's organisational transformation plan to become even more customer centred.  The division will formulate customer programmes via in-depth understanding of customer behaviour, customer experience differentiation and needs. It will consolidate existing customer care; customer services; marketing and customer experience management under one function to better serve the needs of our customers.

Mr Cheung has an impressive career leading to his joining the Club. His current position is Operating Principal of Cinven Limited.  Cinven Limited is a leading buyout/private equity fund in Europe with over 10 billion Euro under management.

Prior to Cinven, Mr Cheung was Partner of McKinsey and Co. during which he had worked with over 20 organisations on various customer-centric issues such as designing a new sales and servicing strategy; designing new merchandising and organisational processes; redesigning the value proposition after in-depth customer analysis; launching new market research; execution techniques and customer strategies.

Mr Cheung has in-depth knowledge and very comprehensive interests around horse racing and football. He has been following Hong Kong racing for many years and is presently writing a book on the lessons learnt from racing for the business world.

Mr Cheung graduated from Harvard Business School with high distinction and as Baker Scholar.

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club has become one of Hong Kong's best known and respected organisations, providing the public with world-class sporting entertainment as well as being the city's major non-Government community benefactor, now donating more than HK$1 billion a year to charitable and community projects.  It has been a part of Hong Kong through good times and bad, sharing the city's growth and development with its people, and is dedicated to enhancing the quality of life for future generations.

 

 

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